BRIEF
My client, a US-based fashion and apparel company, is looking for an all-round marketer with a strong touch on digital who is able to maximizing different SNS/ Social Media traffics and increasing conversions. He/She will work as a part of the APAC Marketing team, with strong ownership in Digital and Social Media Marketing with respect to the Regional Marketing Communication Direction.
ROLES & RESPONSIBILITIES
- Formulate and rollout social media calendar according to marketing communication plan
- Perform daily social media maintenance, include feed planning, feed drafting, posting on timely schedule, enquiry handling, and any crisis management
- Work closely with internal teams in developing any digital and/or marketing creative.
- Drive traffics and enhance viral in different online platforms thru content management, ePR, KOLs endorsements, forum seeding, SEO, SEM
- Initiate and facilitate different O2O strategies to support market growth
- Prepare regular reports and analysis to review performance in different SNS/ social media platforms, and make suggestion for enhancement plan
- Contributes ideas or concepts of all kinds of marketing strategy
- Assist in development of different marketing collateral, including but not limited to social media content, program catalog, premiums, and POP
- Perform other ad-hoc duties as assigned
REQUIREMENTS & QUALIFICATIONS
- Bachelor’s degree in Journalism, Communications, Marketing or related field
- 3 years’ experience in-house and hands on social media planning, development and operation for regional markets
- Knowledge of AI and Photoshop with graphic design is a MUST
- Copywriting or editorial experience in online media, PR, social media is strongly preferred
- Knowledge of different social media platforms
- Detail-oriented with excellent multitasking and organizational skills
- Open-minded and willing to learn, fashion forward and strong knowhow in U.S. sports and lifestyle culture
- Excellent written and verbal communication skills in English and Chinese, including Mandarin
- Candidate with more experience will be considered as Senior Marketing Executive
If you are a young and fresh Digital Marketing superstar, then we’d love to hear from you. Remember to send us your resume to info@yeesy.co and let’s speak soon!